Diamond Hook
BRANDING | WEB DESIGN | SOCIAL MEDIA | UI/UX | ART DIRECTION
Diamond Hook is a full-service creative agency crafting memorable brand, web, and growth experiences for digitally-focused brands.
The rebranding has a playful and elevated touch, which shows the character of the agency: professional, sleek, but fun and easy-going. A combination of sans serif and serif typefaces and bright accent colors make it modern and outstanding.
In addition, the brand design features a symbol system to represent each of the service pillars the agency provides - brand, web, and growth.
Branding
LOGO
LOGO MARK
TYPOGRAPHY
The updated typography is a combination of classic sans serif and elegant italic serif typefaces which creates a trend contrast and adds interesting elements for a design agency style.
COLORS
Color palette was developed based on previous purple shades with adding elevated black and bright green and purple as accents colors to express fun and friendly side of agency’s approach and team.
DESIGN ELEMENTS & SYMBOLIC SYSTEM
The brand design features a symbol system to represent each of the service pillars the agency provides - brand, web, and growth. Each of them has it’s own color and icon created from the brand typeface glyphs.
This symbol system makes the navigation easier for users and clients and it is used for website features such as filters, drawers and brand decks with services descriptions.
Web Design
HOMEPAGE
For the web design the goal was to make it simple and elevated to showcase agency’s work and services.
The animated features were added such as rotating “O” in the logo, floating letters and images, and hover effects to make the site interactive and catching for the user.
WORK PAGE
LANDING PAGE
DESIGN SYSTEM
A design system is important because it helps keep designs consistent, efficient, and easy to scale. It provides a set of reusable components, rules, and guidelines that make it easier for teams to create and update products.
For Diamond Hook I created a standard design system for typography, colors, web and graphic elements usage which is also reflected in the brand guideline.
PRESENTATION
SOCIAL MEDIA CONTENT DESIGN & PLANNING
Diamond Hook brand was maintained across multiple channels such as Instagram, LinkedIn, Webflow partner page and Dribbble.
As a Design Lead responsible for digital assets, content creation and planning I reached the goal to make it consistent and diverse using social media trends.
