Obviously is an award-winning, full-service influencer marketing agency founded by Mae Karwowski.

The brand identity was created in a light feminine style with soft gradients and airy elements. The logo has flowy typography and “V” and “U” letters feature to express playfulness and elegance. The logo mark idea is a camera lens which perfectly maintains the concept of the brand.

The website design was developed in a minimal style with classic typography and animation features to focus more on the variety of influencers’ content.