J Beverly Hills is a premium beauty brand founded in 2004 by celebrity stylist Juan Juan who is a premier producer of Hair Care and Professional Colour products.

The digital branding has lined geometric style with subtle animation elements which perfectly maintaining the existing brand identity and gives the feeling of elegance and luxury.

The email design was developed using bright gradients with brand colors to catch the customer’s eye and a letter “J” as an additional graphic element.

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Solutions:

• Developed creative direction & visual identity from start to finish

• Designed website design & hair quiz using UI/UX and Shopify best practices

• Created art direction and design for email campaigns