SheHer
BRANDING | ART DIRECTION | WEB DESIGN | SOCIAL MEDIA CONTENT
SheHer is a lingerie boutique in San Francisco.
The goal of the rebranding concept was to elevate the brand to luxurious style with warm romantic vintage notes.
Branding
LOGO
The logo has italic typeface to emphasize vintage and romantic feeling combined with Swiss typeface which creates a modern contrast.
In addition, the infinite sign symbolizes an inner connection and self care which expresses the main concept of SheHer brand - helping women to cultivate self love and feel good in your body.
COLORS
TYPOGRAPHY
